Business marketing is incredibly effective, but it’s easy to become trapped in a rut with approaches that don’t produce the desired results. If this describes your situation, it’s time to go outside the box and consider other business strategy methods to help you reach more people and convert more leads. So, to assist you, we’ve compiled a list of four business strategy methods that are really powerful but that you haven’t considered implementing—either because you haven’t considered them before or because you believe they won’t work for you.
Targeting That Is Hyper local
Techniques like geofencing are used in hyper local marketing tactics. Geofencing is when you use a virtual “fence” to define a certain geographic area; anyone who has your app loaded will receive a push notice if they enter the geofenced area.
Only one out of every five enterprises now claims to use hyper local targeting. However, this business strategy might work for a variety of different businesses. For example, a retail business could employ geofencing to make product recommendations and alert users to any current special offers. A taxi firm might geophone airports and other travel hubs and send a message to consumers inquiring if they need a ride. A massage business might geophone congested areas and send commuting clients reminders to schedule peaceful sessions when they return.
There is a plethora of ways to employ hyper local marketing, or more specifically geofencing, to increase user engagement.
Virtual And Augmented Reality
Virtual reality and augmented reality are relatively new concepts, and many marketers are unfamiliar with them.
Virtual reality is a simulated, immersive experience in which the user wears a headset and is transported to a virtual location such as a museum or outer space.
Virtual features are projected onto real-world scenes in augmented reality. This can be accomplished with the use of headsets and visors, or simply by holding your phone up to the outside world. Pokémon Go and Snapchat filters are two example
Animations And Video On The Vertical Plane
Consider the following statistic: 94% of Smartphone users hold their phones vertically. Many videos and animations, on the other hand, are made to be viewed in a square or horizontal format. That’s because we’re used to seeing video and animations on TVs, movie screens, and computers in landscape mode.
By designing vertical movies and animations that are specifically built to function on mobile displays, you can provide a wonderful user experience and increase engagement.
Campaigns With User-Generated Content
When it comes to developing good marketing material, there are two major obstacles to overcome:
- The amount of effort and creative energy required to generate new, meaningful material
- Persuading your audience that you are as attractive as you believe!
User-generated material, on the other hand, is a fantastic approach to get around this.
To begin with, you’re effectively outsourcing a lot of creative work to your audience, who will be producing marketing material for you!
Second, it essentially implies you’ll be hiring a slew of free brand ambassadors to help you spread the news about your company. People trust word-of-mouth recommendations from friends and family significantly more than brand recommendations, according to study.
Because marketers frequently conceive of themselves as broadcasters, delivering a pre-designed message to the masses, you may not have considered adopting user-generated content techniques. However, in today’s mobile world, community-based communication reigns supreme. Marketing has now tapped into the power of the people.