One of the great advantages of social networks is that they are used for the marketing strategy of any business . It does not matter if you are the head of an international company or a local SME , or that you have a small budget for that campaign: in all cases you will have the possibility of reaching a potential market adjusted to your needs and of promoting your products and services with costs adjusted to your possibilities.

The question is: How do we do it? And the answer is twofold: on the one hand, with an adequate strategy in social networks , and on the other, with simple advertising campaigns that will help you reach more customers in your sphere of influence.

We have already talked to you in other posts about how to make your business known on the networks , and what guidelines you should follow to create a good action plan in Social Media , so this time we will focus on the advertising field and the most important networks. appropriate to carry it out: Facebook and Instagram, Twitter and LinkedIn . If you don’t have the resources to commission these campaigns from specialized agencies, keep these guidelines in mind as they will help you create simple advertising campaigns .

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Facebook Ads.

This is the self-managed online advertising platform for Facebook and Instagram. With it we can show ads to users to carry out branding actions ; promote our page, attract traffic to our website; sell our products, etc. It works by the same bidding method as Google Ads , but in this case there is a much greater ability to segment the market . And setting up a campaign is really simple :

– Define what you want the ad for (that the user leaves their data, that they go to your website, that they like your publication) …

– Segment the audience : the area in which the ad will be published, the date, the age range of your potential customers; Education, Interests, languages, gender …

– Choose the place on the device screen where you want the ad to be displayed, the budget and publication dates , and the payment method (per click or per impression).

– We make the payment and that’s it.

Before being published you will see a draft and then you will be able to track the ads and their results thanks to its pixel . Creating ads on Facebook Ads is free: you only pay for each click (CPC) that users make, or per thousand impressions (CPM), and the minimum budget is 5 euros.

It has many advantages, but the main ones are its simplicity, the great capacity for segmentation and the potential customer market, since Facebook is the most used social network in our environment. To start using this wizard, enter this link .

Twitter Ads

Twitter’s advertising platform is quite similar to Facebook’s, although more intuitive and also somewhat more expensive . With it we can get followers , visits to our website , conversions on our site, retweets of our publications, email addresses of other users, etc. Like Facebook, we first have to decide what we want to achieve . Next, we determine the duration of the campaign, we segment it by the criteria it offers us; we indicate in which geographic location the ads will be displayed; we set the budgetand our bid for each share that is achieved, and we pay. Also in this case, we will be able to monitor the results of the campaign. Twitter Ads stands out for its ease of use, the speed to configure campaigns, the possibility of paying only if we get followers , the possibility of making a wide segmentation, and of reaching other exclusive orientations, such as users who interact with Twitter accounts of television shows .

To create a campaign with Twitter Ads, you just have to have an account on this network and enter the following link .

LinkedIn Ads

It’s probably the easiest of the three to use and allows you both to run ads to reach a target audience and to sponsor posts for greater reach. In this case, an auction system also works in which we bid to show our ads to our relevant audience. Obviously, this network is professional, and its objective will always be users with very specific job profiles. And that’s why it has some particular segmentation options : geographical location, age and gender, but also position in the company, job function, titles, skills, training centers … LinkedIn allows us to pay per click (CPC) or per 1,000 impressions (CPM). And it offers a very interesting option: the possibility of sending the ads directly to the user’s LikedIn mailbox ( sponsored InMail ). In addition to this advantage, this network offers great accessibility to companies and is ideal if we want to impact a specific professional profile.

On the contrary, their CPC and CPM are high , and our potential audience has to have a fully defined professional profile for this option to be effective. In any case, its results are limited, so it is convenient to define it as a complementary advertising campaign. To make an announcement on LinkedIn you just have to click here .

If you need more information to boost your business through marketing campaigns, remember that at business-spot we have workshops and training courses with which we can help you. Don’t hesitate: tell us your idea and dare to undertake!