Mark Cuban tells us that there is no shortcut in business. In order to be successful there are certain things to know and for him these are the six most important tips.
1. Learn to sell
It means being able to convey why your product or service, which may be you if you are looking for a job, will do better. Selling is never about convincing. It is always about helping.
2. Put yourself in the consumer’s shoes
If you know how to put the person you are dealing with on the path to success, you can be successful. In order to do this you must be able to quickly understand the needs and demands of this person, and those of the company they work for. Every person and every industry is different. This means spending huge amounts of time understanding different industries, companies, roles, what makes them work and what doesn’t.
It is a learning process that never ends. What the people in those companies need and how they work. If you don’t understand what it takes to make people in your business successful, you don’t understand how to be successful.
3. Know as much about technology as you can
The beauty of technology is that it changes every day. Any technology you have seen or read about was invented by someone. They know the product better than everyone. The day it is published, you are as knowledgeable about that technology as anyone else in the world. From there it’s just about the effort to keep learning.
If you are one of the few people who know about new technology, you are in a unique position to put yourself in your customer’s shoes and determine if it can be of benefit. New technologies allow change and where there is change there is opportunity.
4. Always ask how they would design the solution if this did not exist
99.99% of the things we do in business have been done for a long time and no one has stopped to think how they should be done. This is what successful people do. Every situation they find themselves in puts their prior knowledge of this into practice, whether it’s buying a card game, eating at a restaurant, or trying to figure something out by thinking about how to reinvent it. These people don’t ask what you want, rather they envision a new app and then decide what to do with what they just created.
5. Is it the path of least resistance that leads to something better?
Many people come up with new ways of doing things that they say are better / Incredible. But where they fail is to ask whether this will make someone’s life easier or better. The simplest test for any creation process or any situation is this: Is this the path that takes the user to a better place? Yes or no.
6. Be kind
People hate dealing with hateful or foul-mouthed people. It’s always easier to be nice than an idiot. Do not be an idiot.